1. Customer-Centricity - Prioritize customer satisfaction in all aspects of the business, from product development to service delivery, by understanding their needs, maintaining effective customer relations, and offering tailored solutions.
2. Transparency and Honesty - Uphold honesty and transparency in all communications and transactions, both internally and with customers, fostering an environment of trust, confidence, and ethical behavior.
3. Fair and Ethical Practices - Commit to treating customers, employees, and stakeholders with respect, fairness, and courtesy, ensuring that business operations and practices are ethical and non-deceptive.
4. Trustworthiness and Accountability - Build a culture of trust and accountability by consistently presenting accurate information and taking responsibility for business decisions, actions, and outcomes.
5. Integrity - Act with integrity by adhering to the highest ethical standards and moral values, even without supervision or external pressure, ensuring consistency and honesty in all business activities.
6. Innovation - Embrace innovation by continuously exploring and implementing new ideas, processes, and technologies that improve existing products, services, and operations, driving growth and success.
7. Collaboration and Teamwork - Foster a culture of collaboration and teamwork, where employees work effectively together, leveraging their diverse skills and perspectives, providing constructive feedback, and resolving conflicts to achieve shared goals
8. Financial Inclusion - Strive to provide accessible and affordable financial services to underserved populations, including micro, small, and medium entrepreneurs and businesses, as well as working individuals, promoting economic growth and inclusivity.
9. Respect Value-Centricity - Treat all individuals and entities with dignity, courtesy, and consideration which highlights the need to create an environment where customers, employees, stakeholders, and partners, whose opinions, beliefs, and backgrounds are valued, acknowledged and appreciated.
